PBS WTVP

WTVP PBS in Peoria was facing a major financial challenge after losing about $1 million in federal funding, which accounted for nearly 30% of its budget.

In response, the station launched the “We Believe in WTVP” campaign to close the funding gap through community support and matching grants. This initiative has helped meet fundraising goals, preventing staff layoffs and maintaining local programming.

My team and I focused on generating additional funds and ensuring production sustainability. We prioritized revamping the official WTVP website, which needed enhancements.

We created an outline and wireframe to improve user experience, incorporating more options and events to engage the community and raise funds for the station.